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Whether you are contemplating a single procedure room added to
your existing practice or planning to partner with other physicians
to create a multi-specialty ambulatory surgery center, HORNE Health
Care Services can provide you with a full range of services related
to the development and operation of your ambulatory surgery
center.
Our health care team members are experienced in the planning and
operation of ambulatory surgery centers and have worked in a
variety of sizes and specialties of ambulatory surgery facilities.
Our experience includes:
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working with your legal counsel to assist in the planning
process for your surgery center
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assisting in the preparation of any necessary applications for
certificates of need
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participating in certificate of need (CON) hearings
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assisting you in the development of facility fee schedules
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conducting financial statement analyses to project the financial
results of the startup and operation of your proposed or existing
facility.
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Our professional relationships with other legal and management
support organizations in the ambulatory surgery industry help us to
offer a wide range of services for your surgery center.
Certificate of Need
As you consider a possible addition of hospital facilities or in
developing ambulatory surgery facilities, you may encounter the
requirement for a certificate of need (CON) to open or expand your
facility. Certificate of need requirements vary significantly from
state to state and depending upon the size and financial commitment
to the development or improvement of the health care facility.
HORNE Health Care Services professionals have extensive
experience in a variety of CON application engagements, including
the preparation of financial forecasts and feasibility studies and
in testimony in connection with CON hearings.
As you consider the certificate of need requirements in your
state or jurisdiction, our consultants can assist you assemble a
team of professionals, including legal counsel and design and
management firms that have experience in the certificate of need
application process.
Feasibility Studies
The key to success in a business venture lies in the planning.
Part of the planning process that is crucial to the success of your
business venture is assessment of the feasibility of such a
venture. To make a complete assessment of the overall feasibility
of your project, you need a team of experienced professionals to
provide information on the threats and opportunities you might
face.
HORNE Health Care Services can assist you in this critical stage
of business development by providing you with answers concerning
your questions on the feasibility of your project and
recommendations for making your venture a success. Our feasibility
studies include a complete analysis of your objectives and
assumptions, analyzed in relation to the market in which your
business will operate. As an end result, we provide you with
written reports summarizing our findings and recommendations.
Most importantly, our professionals come from a variety of
disciplines, including taxation, assurance services, management
consulting and financial planning. We strive to assemble a complete
team of professionals to provide you with accurate and useful
information to help you make critical decisions.
Marketing
Physician specialists have opened practices in virtually every
market in the country - cities both large and small are inundated
with physicians. The competition for patients and managed care
contracts is fierce and unrelenting. In this type of environment,
medical practices are learning the advantages of establishing and
implementing a marketing program.
We recommend an initial Marketing Plan that assists your
organization in setting goals, establishing strategies, defining
which communications tools work in your market, and establishing an
annual budget. HORNE Health Care Services can assist with
implementation of marketing activities or we can train your staff
to implement the marketing program.
Services include:
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Marketing Planning
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Budgeting
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Customer Service Training
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Internal Marketing
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External Marketing
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Referral Development Program
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Strategic Planning
A Strategic Plan helps your organization define its direction in
an ever-changing environment. Strategic planning empowers you to
take control of your future by setting goals and objectives and
following them. HORNE Health Care Services can help you develop and
navigate a path for change and growth by engineering a tailored
strategic planning process that includes:
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Customized stakeholders' questionnaire
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Internal environmental analysis
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External environmental analysis
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Mission, vision and values statement development
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Education / Kick-off meeting
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Retreat facilitation
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Post-retreat consultation
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Building consensus and focus within your organization is vital
to future success. By facilitating an off-site retreat with your
physicians, stakeholders and administration, we can assist you in
addressing difficult issues, identifying opportunities and moving
ahead progressively to compete in the marketplace of the
future.
We follow up the retreat with a detailed Plan of Action that
serves as a guide to keep you focused on your goals. As the market
continues to change, you will have to be agile to capture new
opportunities. While the Plan is a future blueprint, it does have
to be flexible enough to meet the demands of the economy.
Therefore, we also recommend a six-month follow-up consultation to
review the status of the plan, make needed changes, and move
forward with continuing implementation.
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